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What Are The Benefits Of Ranking On Page 1 Of The Search Engines?

Does your website show up on page one of the search results when people search for terms that are related to your Business? If so, you probably enjoy a lot of Internet traffic from people who are looking for what you have to offer.

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If not, you probably do not get much benefit from this kind of traffic. A good search engine ranking can actually make or break some businesses.

When potential customers or clients search for keywords related to your website, you hope to appear on page one of the results. Better yet, you hope your site ranks up high on page one. If local residents are searching for “Toledo Dentists,” you hope that the website for your dental office in Toledo comes up first in Google, Yahoo!, Bing, and other search engines.

Link building plays a major role in website marketing, as it helps create a web of links for search engine robots and crawlers to catch, thus display it on the first page of a search engine result. Link building is a technique or process of creating or using highly relevant inbound links to direct traffic into a web page.

A lot of people do not realize that internal linking is just as important as external linking. If you run something like a blog, then it already has a level of internal linking built-in, but you can get plugins to enhance it and improve your SEO. You should have recommended posts listed on each page, as this can keep visitors on your site longer.

Sometimes some minor tweaks can help your website climb in the ranks. In other cases, it could take a lot of work. In most cases, the effort and investment can pay off because of increased traffic and revenues.

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