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Tree Growing & Business A Few Tips For The Entrepreneur

Everyone wants to have their own business especially in the field of tree planting- a nature-friendly venture. An acre of land can be the best place to produce a significant number of trees. Trees are not seasonal plants, you can plant it anytime of the year -that will be for your own advantage. Surely, you will not get money if buyers won’t take a look at the flowers and veggies you have. Choosing tree planting will be for your benefit- it will definitely grow bigger the next year. Business men know the fact that trees increases its cost yearly. You can establish a tree nursery with a tiny investment of money – as small as a few hundred dollars.

Securing a spare business that will surely survive during the global market’s bad times is definitely great. A tree growing business can bring you with a solid income working just a few hours a week. If you make up your mind to turn it into a full-time business, your earnings can grow as rapidly as your trees. Here are just a few of the worthwhile trees to consider:

BONSAI- Miniature trees are definitely one of the most well appreciated living accessories in a home. The cuteness of these trees makes it very lovable to many people all over the world. It also consume a small space, making your tree nursery very cozy. Stable income is expected in this kind of venture.

FRUIT TREES- There is a growing demand for both backyard fruit trees that can supply a crop for homeowners seeking to lower food costs and as a commercial tree for those thinking about starting a fruit tree nursery on small acreage. Back in the past at Thomas Jeffer son’s time, the love of fruit trees are steadily increasing.

LANDSCAPE TREES- A backyard tree nursery is an ideal business for anyone who wants to earn an income from a ‘green’ business that could be launched on a shoestring. From apple trees to yews, there are hundreds of popular trees which can be grown and sold to home owners, landscapers and retail nurseries.

TREE FARMING- The modern world had to adapt and eventually evolved its old-fashioned planting method to agro forestry. Agroforestry is a technique that includes crops, or livestock, or both, with tree farming to supply diversified cash flow, greater water retention and greatly improved habitation for livestock and wildlife.

CHRISTMAS TREES- This is one of the most well-known trees that offers commendable profit. A little area of land can be lease to start Christmas tree farming. AS the population of urban areas soar high, these trees rides with the flow in terms of popularity- with a price ranging from $30-$50 per tree.

I’m a while outdoor blog professional,I write for I’m from bigtrees1.livejournal.com where all of us discuss outdoor site. Look at our own most current learning resource on Firms which often consider the Earth as well as Apparatus for woods specialist.

The Various Types Of Pension Plans

In our world today, the majority of us have to work in order to survive and with time, we accumulate experience. With age, we realize we ought to save for our future when we can no longer work anymore. In order to do that, we must have a way of partially replacing the income we had when we were working.

There are many methods of doing this. Preparing for the future by working your entire life is one of them. Other people have plans in place that pay them a certain sum of money periodically when they are no longer in employment. Such plans are for things called pensions.

A description of various pension plans that exist

The first plan is the Designed Benefit Pension Plan. A certain fixed rate is given that is calculated via a method your pension sum is derived at.

The formula used are the flat benefit formula, the best earning average and the career average earning formula.

The second kind of pension plan is Defined Contribution Pension Plans. Here, you receive a fixed amount in an investment account. When you retire, you get the investments along with the interest earned. The problem with this is you do not know what amount of money you will get when you retire. The amount will depend on how much is added to your plan by some other source or you. In addition, it will depend on the amount of interest you earn on the investment section of the plan. Some of these plans allow you to make decisions and some are made by a board of trustees or other persons in the organization.

Only the 2 aforementioned schemes are registered. Other pension schemes do exist but these vary with your business performance and affect your pension benefits that way.

I’m quite a while job aficionado along with job professional,I write for I am a contributor to http://newestjob.edublogs.org where we speak about job internet site. Check out the latest source on ways to secure a employment for anyone who is the musician as well as some effective methods to be considered a fantastic mailman.

How Does the Stock Market Work?

How Does the Stock Market Work?

Article by Patrick

Before investing in the stock market, you must first understand how it functions. This type of market is one in which parts of companies are bought and sold. These parts are known as stocks and represent a financial interest. Any company that wishes to be traded on a stock exchange must be publicly held which simply means they must allow investors to purchase stocks through an open market. Raising capital is often the reason a company begins to offer stocks for sale. The capital is then used to expand or finance the day-to-day operations of the company. When these changes result in profits, each stock holder will receive a share. When money is lost, investors lose too.

The stock exchange itself is one central location where stocks are bought and sold. It’s not a building or store though. There is no physical structure that one can look to when referring to the stock market. Most do associate either the New York Stock Exchange or Wall Street with this industry. The stock market is much bigger than that though. The reason these two are associated with the stock market is that they do a great deal of volume.

When determining which is the global principal stock exchange, the New York Stock Exchange will most likely come to mind. One must remember that not all stocks are traded on this index though. What makes this index so well-known is the fact that it is where one will find the stock of major companies which are both well-respected and impressive. Money is needed to invest here and many investors choose to do so through a broker as this allows the investor to bypass the floor trader to buy and sell.

The stock market actually consists of two markets known as the primary and secondary markets. When one wants to purchase securities from an initial public offering the investor will head to the primary market. This offering is the first sale of a company stock and has a base price. Once this occurs, the stocks will now be those of a publicly held company. The secondary market is the one that most are familiar with as stocks of publicly held companies are traded here. Most, when thinking of the stock market, tend to think of the secondary market.

About the Author

Patrick Cranley likes to write on health related topics and also music. Check out his popular blog on online guitar tuner microphone, where you will find excellent articles and jewellery tips at http://www.onlineguitartunermicrophone.com

Learning To Make An Affiliate Program Work For You

Learning To Make An Affiliate Program Work For You

Article by Bobby Ryatt

Why Choose Affiliate?

You’re interested in starting up a small business of your own. You’re looking for something with reasonable start up costs and of course, something that you can get all fired up about. You have a plan in mind and you would really like to see your financial life turn around over the next six to twelve months. Have you looked into

“Learning to Make an Affiliate Program Work for You”?

Why choose affiliate marketing? Believe it or not affiliate marketing can produce some impressive results in a reasonable amount of time. Joining an affiliate program can be a very sensible step for someone who wants to grow a small business but lacks the resources to start from scratch. Fortunately for you, that’s most people.

“Learning to Make an Affiliate Program Work for You”!! Affiliate programs are basic small businesses that allow you to resell a product or service that already exists. The company is happy you decided to help them market their product or service so they will pay you a percentage for helping out. You receive the right to market their product and start your own small business. You get to start out with a professional website, a reputation, and resources all at your fingertips. For a brand new small business owner, that’s pretty impressive.

The bottom line is you are looking for that ever valuable referral fee. The referral fee is what the company will pay you, and most will pay you a referral fee twice. Your first referral fee is for anyone who stops by your website and makes a purchase. Most people consider this a commission.

Your second referral fee is where the money can really add up. The company is also really happy that you told Bruce and Kate about their company and how they could make money as well. Bruce and Kate liked the idea so they decided to join the affiliate program too. Now you’re also profiting on the sales that they make on their websites as well. The company is happy, you’re happy, and Bruce and Kate are happy.

Basic Affiliate Procedure

“Learning to Make an Affiliate Program Work for You” Small business affiliate style all have a few basic ingredients regardless of which plan you decide to market. For starters, you have to sell something. If you are selling something you can put your confidence into your small business will grow faster because you will ultimately be more committed to it.

You will need people to sample and look at your stuff to decide if they want to buy it. If it’s an awesome product or service, they will want to buy it. How do you get people to come and look at your stuff? Don’t expect to be swarmed with traffic just because you went through the process of joining an affiliate program. You have to do some advertising. You need to scatter your link as far and wide over the internet as possible.

Some people already have a website that they promote and simply link their affiliate program through the site. This is one way to promote your small business, and it works if you have enough traffic hitting your small business website. Other get the word out there through various forms of advertising. If your affiliate web page is the only small business website you have, then you’re going to learn the art of promotion. If you have been promoting your website and have done so successfully, then you are already familiar with at least some form of advertising.

Do not get discouraged when you have placed half a dozen internet advertisements and your site isn’t overloading the server. It takes some time and trial and error to really get your advertising to work for you. When it does, your small business won’t be looking quite so small any longer.

“Learning to Make an Affiliate Program Work for You” The bottom line to profiting the small business through affiliate marketing is people. The more people you have coming to look at your stuff the more people are going to purchase and the more your referral fee will be at the end of the month, or quarter, however your program pays. The more people who like what you’re doing and want a slice of the small business affiliate pie the more money you’ll make because they will be working to put money in their pocket and yours. Showing others how joining an affiliate program can be profitable will be part of your overall marketing costs.

Effective affiliate marketing is based on the principle of shared revenue. In order to capitalize on this principle, you have to learn effective marketing skills. The more effective your marketing, the more your referral fee will be when the totals are calculated. Effective affiliate marketing can seem like an overwhelmingly large task to learn. The truth is nearly anyone can learn effective affiliate marketing if you take it basic step by basic step.

Choosing an affiliate Program to Effectively Market

By now you see the potential for reasonable income potential by joining an affiliate program. Now it’s time to choose the program that will work for you. Unfortunately, there are literally hundreds of thousands if not millions of affiliate programs out there to join. How do you know which program is right for you?

“Learning to Make an Affiliate Program Work for You” Research. And I mean a lot of research. Don’t rush into joining an affiliate program because it’s the first one you found that seems to make sense out there. Compare things like start up costs and of course the referral fee percentage. Is it something that excites you or will you more than likely dread marketing it within the first month?

Be careful of contracts. Although it’s the truth about any contract you will ever sign in your life, approach any contracts with extreme skepticism and read every ounce of fine print before even considering slapping a signature on one. Better yet, seek out an affiliate program that doesn’t require a contract. Contracts tend to only benefit the company. Typically they are requiring a monthly fee to allow you to resell their product or services for a stipulated amount of time. That means if you decide that affiliate marketing just isn’t going to work for you, your credit card will still be charged every month until the time limit has expired.

Referral fees vary greatly and how many tiers a program pays varies as well. Make sure the program you are looking at offers the best referral arrangement possible. They are each going to require about the same amount of effort, so you might as well aim high.

Although most affiliate programs do, make sure that the company handles things like the product, drop shipping, and of course paying out the referral fee. Once upon a time there were a few companies who paid only the person at the head of the down line and they were responsible for paying downward. If you received a check for three thousand dollars you had to pay the people under you their share. If you never received a check you were still liable to pay your people. Fortunately, companies no longer take this approach.

Small Business Success “Learning to Make an Affiliate Program Work for You”

No matter what any advertisement tries to convince of otherwise, there is only one thing that will lead you and your small business to success. There is no secret and magical formula. Successful small business affiliates are plain and simple hard working and persistent. You have to keep at it. You will not have overnight success and you will have to decide if the extra work is worth the reward in the end. Most people believe that is, which is why affiliate programs are the fastest growing internet marketing plan out there.

Joining a solid affiliate program can lead you to success. Joining an affiliate program can change the shape of your financial future. It takes dedication to get you there, but anything worthwhile takes effort. By planning out your strategy and sticking to the basic notion of more people equals more sales which equals more success, you are eventually bound to find the small business success you are looking for through affiliate marketing.

Don’t be fooled into thinking there is any such thing as easy money. A successful affiliate small business can be much easier money than the nine to five work a day world, but there will be some skill and certainly some effort involved. Before you start, make a habit out of gathering all the information you can to make your journey to small business success as short and enjoyable as possible.

If you are looking for more information regarding small business success or affiliate marketing, I highly recommend stopping by the affiliate pit website.

“Learning to Make an Affiliate Program Work for You”? affiliatepit has a tremendous amount of free to use information that comes from unbiased sources. It’s a good place to earn you affiliate program stripes and will certainly cut out a huge learning curve factor in your small business success.

About the Author

Bobby Ryatt, If enjoyed reading this articles, then you must visit my website where I have lots more on the subject. You will have all the information and links to be able to make the right choices, no guessing or taking chances after this. http://www.affiliatepit.com http://affiliatepit.blogspot.co

How Does the Stock Market Work?

How Does the Stock Market Work?

Article by Mark Nicholas

Previous to creating investment in the market, you might be generally required to preliminary remember of method it functions. This type of stock market is one where parts of organizations were bought as well as sold. Those elements were usually called as stocks additionally denote the fiscal interest. Any firm that must get traded on the market need to be openly held which really implies they’ve to allow people to purchase stocks via the open market. Rising assets can be the reason for the firm to offer stocks for sale. The funds are hence employed to develop or else finance the daily operations of that firm. When those enhancements lead to profits, all stock holders may get a share. In case funds are lost, people suffer the huge losses too.

The stock market itself is one main place where stocks are bought and offered. It’s in general not only a building or stockroom though. There’s no such thing as a physical building that you can look to at that time referring to the stock exchange. The bulk does attach either the New York Stock Exchange (NYSE) or else Wall Street with this industry. Truly the stock market is much larger than that though. The reason these 2 are linked to stock market is that they do the big volume.

How Does the Stock Market Work?

When determining that may be the worldwide main stock exchange, the New York Stock Exchange might most probably come into picture. You have to understand that not each stock usually is traded on this index. The factor that makes this index popular is the facts that it can be a position you can discover the stock of the most essential businesses which might be both highly-respected and also outstanding. Wealth is essential to make investments here & a lot of investors decide to run via a broker from this permits the investor to bypass the bottom trader to buy and also sell.

The stock market actually consists of two stock market mentioned as the primary and also secondary stock market. At that time you want to buy stocks when an Initial Public Offering (IPO) that you need to go to the primary market. The IPO is the first sale of company stock as well as carries a bottom rate. As soon as this takes place, the stocks will at that moment be those of the publicly held company. The secondary market will be the one that normally are well-known with as stocks of publicly held firms are purchased and sold at this moment. Generally, at that time you consider the market, you are thinking of secondary market.

About the Author

I suggest you to spend Ten Minutes in a week, to get useful and actionable Stock Market Information for building wealth and making you richer and most successful investor. Subscribe to Free Weekly Wealth Letter and find useful Stock Market Information.

Tricks to Make Article Marketing Work Even Better

Tricks to Make Article Marketing Work Even Better

Article by Seth Pal

By now you’ve probably heard about article marketing. If not, then read my article, “Stop Working For Google And Start Making Google Work For You.” There you will find a succinct introduction to the topic.

Article marketing is, by far, the best way to get free traffic to your website. But there are tricks to making it work even better. Here are the top 5 secrets to making yourself an Article Marketing Superstar:

1. Grab Your Readers Attention with Catchy Headlines As good advertisers and journalists know, the best way to get your article read is to create a catchy headline. An easy way to do this is to put yourself in the reader?s shoes. If the headline motivates you to read on, then it is probably worthy.

2. Repeat Your… Repeat Your… Repeat Your Keywords Ignore what your English teacher told you. Good article marketing repeats important keywords frequently. The more you repeat your keywords, the more search engines will target your site for those specific keywords.For more details visit to http://www.ezines-marketing-magic.com (Just look at how many times I used the word “keywords” in this paragraph – 5 times in 5 sentences.)

3. Content Quantity is King Write multiple articles and posts them frequently. Some say writing multiple articles per day is helpful. Other say to space it out and post a few articles per week. Regardless, the more articles you post, the more links you get. The more links you get, the higher your page gets ranked and the more traffic you get.

4. Article Submission Site Quality is Key Post your articles to article submission sites that are ranked high in Google. Google ranks sites using something called Page Rank (PR for short). PR ranges from 1 to 10 with 1 being less important than 10. Try to post your articles to high PR sites. By doing this, your page’s PR will be higher because of the high quality links to your site. You can install the “Google toolbar” in your browser to check Pros.

5. Make Sure Your Links Don’t Stink Make sure that the links in your article’s resource box are active. Each article submission site has its own protocol for making your links active and some sites don’t even make your links active. Most sites require that you include the full URL to your site including the “http://” part.For more information logon to http://www.newbies-copywriting.com. I would recommend always including the http:// in your URLs, but read the site’s instructions carefully and check your article after it has been posted.

It goes without saying that regardless of the techniques that you use, one of the best secrets of article marketing is to write informative articles. You may not be a very good writer, but that doesn’t matter. The most important thing is that you give readers information. The more information the better. Pack your articles full of interesting tidbits and data. If you just post fluff, your articles may not even get approved.

About the Author

www.reprintarticlesite.com www.yourarticlecash.com

Biggest Dick Do Vigrx Penis Enlargement Pills Work Really?

Biggest Dick Do Vigrx Penis Enlargement Pills Work Really?

Article by machellesorbera

The question from every man who is not happy with the size of his penis is going to be ‘How can I increase the size of my penis?’ This is answered by telling of the different exercises that are going to get you the results that you want.

Have you ever wished you had a larger penis? In this current society where people are obsessed with their looks many men feel inferior due to lack of size. For many men penis size equates with power and masculinity (particularly if you believe what the media tell you). So if you’re below average is there really anything that can be done? Sure there’s lots of penis male enlargement methods and products but are these just a scam?

Men regularly approach me for advice on penis male enlargement when they are too embarrassed to speak to their friends family or even their own doctor. This is because I myself have been through it. I understand the feelings of shame and lack of confidence that penis size insecurity can bring.

Are you happy with the size of your penis? If you are not then take action today! Once you understand how simple it is to enlarge your penis you will wonder why you waited so long. Permanent gains Click here >>

If you think your smaller than most men you probably have little self confidence. Having a small penis strips you of your masculinity pride and confidence. Just knowing that other men are larger and that they can better satisfy women is a horrible idea. Luckily ancient hand exercises have been around for ages just waiting for you to use them. It’s never too late to increase the size of your penis.

If you wondering if it is possible to make my penis bigger without the need for drugs special herbs penis pumps or surgery then you will be glad to learn that natural and effective treatments are available. This article discusses several simple exercises you can perform to make your penis bigger in a safe and natural manner.

If you want to get a rock hard erection more staying power and enjoy better sex then this article is for you. Enclosed you will find a combination of natural herbs which will make you healthier and help you enjoy better and more satisfying sex.

There have been many theories regarding men’s issues on premature early ejaculaiton and its causes. It is a phenomenon whereby men ejaculate before their partners have reached orgasm.

About the Author

Natural Penis Enlargement Supplements Is Jelqing Dangerous? How You Can Learn To Jelq Safely For A Massive Manhood (All From Home)

Do Online Affiliate Programs Really Work?

Do Online Affiliate Programs Really Work?

Article by Lisa Page

You know, the ones that claim you can make thousands a day. The answer is; yes, these programs work. But, only for some people. People that are experienced at bringing large amounts of targeted traffic to websites usually prosper in this type of work. For every one affiliate that succeeds, one thousand others fail. Affiliate programs are not for everyone.

Although a majority of affiliate programs are legit, most of these programs are very misleading. They claim you can make thousands of dollars a month for doing absolutely nothing. This may be true, if you can place that affiliate program link on a website that gets thousands of hits everyday. If you don’t have a website that gets thousands of hits everyday all ready, then you would have to build one. It could take months or years to drive a marketing campaign and get thousands of visitors a day.

They make it sound very easy. You place the affiliate link onto your website. Someone visits your website and clicks onto the affiliate link. If they buy something, you get an affiliate commission for each sale. No inventory, no overhead, no boss, no storage space needed. It sounds very easy. And it is very easy. Only if you know how to market and advertise your affiliate website with the affiliate links. Or, if you have a website that already gets thousands of hits everyday.

Some programs even say you don’t need any customer service. WHAT? No matter what you do in the business world folks; you will always need customer service. Most programs go out of their way to hook you in to the program with big dollar amounts and fancy slogans. I tend to stay clear from these types of programs, as they are usually bad news.

Stay away from all the sketchy or questionable programs. If you feel uneasy about the program, don’t sign up for it. There are thousands of others out there that are very good programs. Try and sign up for major name affiliate programs. People tend to trust these programs more for obvious reasons. Try and find affiliate programs that you know will pay you well. You are not doing this for free. Lots or programs out there reward you with a very reasonable commission. Don’t be forced into small affiliate commission pay outs.

Make sure the program is suitable for your customers. Does the affiliate program offer them a good deal for a reasonable price? Remember, they clicked onto the affiliate program from your website. So you can be held accountable in your customer’s eyes. They may never return to your website if they get ripped off. Have you ever tried the product or program? Would you buy it? Scams are everywhere. Although something may seem legit, try and do extensive research on each of your affiliate programs you advertise. You don’t want to give your website a bad name by advertising scams to your customers.

Try not to combine other ad programs and affiliate advertisements on one website. Blending other ad programs onto an affiliate website never seems to blend in right. It usually makes the website look jumbled together with advertisements. I am still learning how to make a website look pretty with advertisements. All in all, it makes a great trial and error experiment. From my experiences, you get a very poor turn around rate if you combine other advertisement programs with affiliate programs on one webpage.

If you know how to drive traffic or have a website that already gets lots of traffic, you can be a big affiliate success. If you don’t know how to advertise or market, here is a post I made to bring targeted traffic to your website.

Having lots and lots of traffic coming to your affiliate webpages is very important. You won’t succeed in the affiliate world without lots of traffic. This is the heart of the operation when you are an affiliate marketer. Some people go to college for years to learn how to market or advertise. Other people have picked up on how to advertise and market right out of their homes. There are many different ways to market and advertise. My suggestion to you is; change with the times. Find out what is new and working right now. Because, what worked 5 years ago to market and advertise wouldn’t work as well today.

Related content is another important factor on your affiliate website. Make sure the content on your website is somehow related to the affiliate programs you offer. If your website is about home business, you shouldn’t offer recipe or cooking affiliate programs. If your website is about home business, offer legit programs that help people make money. Offer some good e-book affiliate programs. Whatever the case may be; don’t steer away from the related content on your website.

Make your affiliate links blend in as much as you can. You want your affiliate program advertisements right in your customers face. But don’t over-do it. Sometimes less is more. You can put a picture link affiliate advertisement on your website. Or you can place just text link advertisement on the website. Sometimes text links have a better turn around.

If you are still interested in affiliate marketing, do your homework. Do lots of research. There are lots of programs out there. Take them for a test drive and see what works for you and your website. Everyone is different. Don’t expect to get the same results as the guy making thousands of dollars a month from affiliate marketing. But it is very possible if you keep working hard at it. Or you can ask me any questions you might have.

About the Author

Learn how to start your own home business by following this amazing step-by-step guide. Want to be an Ebay Powerseller? This guide will help you. Check out my Daily Blog.

Does an Organic Natural Body Care Product Have to Be Expensive to Work?

Does an Organic Natural Body Care Product Have to Be Expensive to Work?

Article by R Kalpana

What do you look for in an organic natural body care product when it comes to price? Well, for one thing, the ingredients should not be so expensive because they are grown.

When synthetic products are used they have to be processed and organic products do not go through many of these processes because they have to remain organic. Organic products include oils that are taken from plants.

They may also contains the leaves and flowers. The process of removing the oils and other parts of the plant to be used in making the organic body care products is pretty technical today.

The ways used before were fairly simple, but the growing process is the costly part. A long time ago, many of the plants used today grew wild.

All you had to do was to pick them and begin harvesting the parts to be used. Today, however, the instance of wild plants used in making medicine growing wild is getting much slimmer.

The planting, caring for and harvesting of the plants brings the price up somewhat. This is one reason organic natural body care product sales are mainly online.

This cuts out a lot of the middle man profit which allows the companies to sell the product for less than if they were stocking it in the local drug store. The nutrition these products provide for our skin make them very worthwhile.

Even were they to cost a lot more than they do, the fact remains that they will work when other products do not. Think about the glowing, beautiful skin you had when you were younger.

Does the return of this skin sound like a dream come true? It is not a dream and it can come true if you know what the best product is to use on your skin.

The ultimate products will help the body to produce more collagen and elastin. It will also have some of the following ingredients.

The use of avocado oil is very close to the natural oils the body produces. This is very rich in vitamin E as well as Omegas 3 and 9.

For moisturizing the skin and helping to promote collagen this is an excellent product. The use of this oil in an organic natural body care product has many benefits.

Macadamia oil is another very helpful ingredient. It prevents your skin from developing the signs of aging that everyone is fighting.

Coenzyme Q10 is able to do something that many other skin care products cannot do. It can actually penetrate 7 layers of skin and get to the cells that need it the most.

These are only a couple of the essential ingredients needed to restore skin to a former healthy look. It does not matter if your skin has been neglected for a period of time.

By using the right combination of ingredients in an organic natural body care product, you will restore your skin to the healthy look of yesterday. The right ingredients, the right amount and you are on your way to healthier, more supple and firmer skin.

About the Author

If you’re looking for an Organic Natural Body Care Product that you can trust, check out Kalpana’s website, http://www.naturalbeautyandskincare.com and see how it can change your perception about natural skin care products.

What is Email Marketing – And How Can It Work In Your Online Business?

What is Email Marketing – And How Can It Work In Your Online Business?

Article by Terry Green

Email marketing is using email to deliver marketing messages. Whether you have an online business or offline business, keeping connected with your current and potential customers is a good way to grow your business and build trust and loyalty. Email marketing has become a method by which you can distribute, advertise and promote various types of communication to different recipients.

The best way to use this type of communication is by utilizing segmentation. In other words, send a targeted email personalized for a specific audience or recipient. Look at your list and divide it into groups — perhaps just dividing into prospects and clients. Then personalize your email to each group. Using this method will avoid a potentially downside to email marketing — sending too many emails.

There are many advantages to using email marketing to promote your business. One is the relatively low cost involved — especially when you compare it to traditional mailing costs. Another is the speed at which you get your message delivered to your customer’s or prospect’s hands. There’s also the ability for your recipients to forward the message to others who they think may be interested in the information. But most importantly is the ability to track and evaluate the success of your email marketing campaign. You have the ability to see who’s opened the email, who’s forwarded it, and who’s clicked on any links.

While there are many advantages to email marketing, you should not use it as your only means of marketing. Email marketing should be used as an enhancement to your other marketing activities. For instance, you should have a website your subscribers can go to. Your website should be designed to accommodate sales while your email marketing campaign highlights the benefits of your offerings and encourages your subscribers to visit your site.

Your website should also be the focus of other Internet marketing strategies, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and article marketing. Once you have an entire plan for your Internet marketing strategy, you then use your email marketing campaign to enhance all your efforts and encourage your customers and prospects to patronize your business and become loyal.

One of the pitfalls, as I mentioned earlier, of email marketing is overdoing it. While there really aren’t any inherent disadvantages to email marketing, its downside comes from abusing it. If you’re sending emails to all 10,000 people on your list every couple of days, then they’re going to get tired of it and either delete the emails or — worse yet — opt out of your mailing list. That could potentially cost you a lot of business. The last thing you want to do is irritate your subscribers by making them feel you’ve tricked them into signing up for something they didn’t want.

Email marketing is a very valuable tool in every marketer’s toolkit. Making it a part of your marketing strategy adds this powerful tool to your marketing arsenal, and enhances your overall business success. Moreover, email marketing gives you an additional method to keep in touch with your customers and prospects and to build a loyal customer base.

About the Author

Terry L. Green is a Certified Master Virtual Assistant with more than 30 years of combined administrative support experience in both the corporate world and as the owner of a successful Virtual Assistance practice, Fastype. Subscribe to Speak Up and Make Money and receive 13 speaking tips from the “Best of the Best!”